The non-profit charitable foundation was founded in March 2014 as a gGmbH with the aim of conducting, teaching, and improving the practice of constructive journalism. Its emphases are on peace processes, sustainable development and the environment, and cultural diversity.
The journalists Michael Gleich and Tilman Wörtz are the founding partners of the Culture Counts Foundation gGmbH. The two have worked together since 2002 coordinating the networking project Peace Counts. Both have many years of experience with varied journalistic formats including print, radio, exhibitions, and books. Holger Bergmann is project controller and responsible for CCFs finance. He has experiences as head of finance and as technical advisor and consultant in Africa. He worked for micro finance institutions in Togo, Mali, Namibia and Ghana.